The Japanese
automotive giant, Toyota, has a distinctive logo with three oval shapes. This
logo, has a long history and an interesting idea that inspired many people.
The Toyota oval logo,
first introduced in October 1989 as the company's 50th anniversary stands. The
development of this new logo takes about five years, before it is published.
Toyota logo is
actually obtained through Toyota logo design contest, which has been held since
1936 and got more than 27 thousand logos contested.
In the new logo,
Toyota sees there are two factors that are believed to bring a bright future.
First, the visual is so strong that it is easy to be understood by the public
that this logo belongs to Toyota. Second, an oval shape similar to a globe as a
sign Toyota is ready to become an international automotive player.
When noted, there are
three oval shapes on the Toyota logo that are incorporated in a horizontal
symmetrical arrangement. Two ovals inside a large oval, representing the heart
of the customer and the heart of the company.
Both ovals overlap as
mutually beneficial relationships, as well as mutual trust between Toyota and
customers.
Toyota said it would
file a lawsuit against Brexit's campaign for unauthorized use of their logo.
In addition, the T
looks at two ovals inside a large oval which is a symbol for Toyota. While the
oval of the exterior or the largest, symbolizes the globe that embraces the
Toyota in it.
Each oval has a
different thickness, and is similar to the brush art known in Japanese writing
culture. This brush art is one of the preserved Japanese culture up to now,
which is to write kanji on canvas with brush and ink media.
When writing with the
brush, each letter generally has a different thickness level which is then
considered a typical Japanese writing technique.
An empty space on the
background of the logo shows unlimited value and is about to be delivered to
the customer.
Toyota Logo (Photo: ibtimes.co.uk)
The intent of
unlimited value, is a proven quality, a product of value, and exceeds
everyone's expectations, a sense of fun driving, endless innovation, integrity
in safety, and environmental and social responsibility.
The first debut of
the Toyota Logo was used on the Celsior car, which was launched in October
1989. After that, more and more new car models featuring the symbol of this
Toyota.
Source:
Arief Aszhari
Liputan6.com
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